Entries by David

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Get your website ready for 2018

As we come to the end of another year now is a good time to give your website a quick health check and make sure it’s ready for the year ahead. Here are 5 easy things to look at and what to do if they need fixing. 1. Speed In the age we’re now living […]

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Facebook Live: Game Changer for Social Media Marketing

The dynamics of social media marketing are quickly evolving, as more and more customers crave social connectivity with the brands and businesses they like and support. 2016 has seen more businesses become more intimate and transparent with their followers through livestreaming and with Facebook Live, it changed the game altogether. If you are not yet […]

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Why Blogging is Still Important

You might have read recently that blogging is old school and hasn’t been useful as an online marketing strategy for a long time. With the proliferation of social media sites that allow you to blog or post down your thoughts, why waste time blogging in a WordPress site, right? While social media sites offer convenience […]

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Google’s Mobile-First Indexing: What You Need to Know

There has been a lot of chat in the online community about Google’s Mobile First-Indexing. If you have a website that isn’t mobile responsive should you be worried? Technically, yes, because as the name suggests, Google will create its rank and search listings based on mobile content. Here’s what you need to know about Mobile-First […]

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Search Engine Optimisation – what’s relevant today

A lot had predicted the death of Search Engine Optimisation, but SEO is nowhere near its demise – it has just changed its form in the last few years. Gone are the days of keyword repetitions through content and meta tags, and no longer do countless directory and social bookmarking submissions counted as quality link […]

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Not All Web Design Trends are Good for SEO

Over the years, web designs have changed. With majority of people using smartphones and tablets, not all information has to be ‘above-the-fold’ anymore. People don’t mind scrolling – it has become a natural way of life to do so. While you may be ready to join in the bandwagon and have a website designed with […]

Email Marketing Is Still Very Much Alive

“Email marketing died a long time ago.” We’ve all heard this phrase countless of times before. With the proliferation of different forms of communication like WhatsApp and all other social media platforms, many had predicted the end of email marketing. However, despite the growing number of messaging apps and platforms, email marketing still remains the […]

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How To Measure SEO Results – Rand Fishkin Moz

An interview with Rand Fishkin from Moz being asked all the tough questions. Questions like “what is is the role of an SEO? how to measure SEO results?” and “what are the future trends in online marketing for 2015?”. Recorded in October 2014 but still a lot of very relevant stuff in here. Rand’s insights […]

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How to Organically Grow Instagram

Digital Marketing tips on growing your Instagram account organically. So you have a Facebook page, a Twitter account, Google+ seems to have died a bit of a death, so what about embarking on your Instagram journey. Useful video that explains how to grow your following, and how to run your Instagram campaign.